About this course
Build a solid, end-to-end foundation in digital marketing and e-commerce—from understanding the landscape and consumer behavior to designing high-converting experiences, acquiring traffic, and scaling sustainable growth. This course progresses from core principles and brand positioning into channel execution across SEO, content, social, paid media, and CRM. You will learn to set up analytics, meas...
What you'll learn
- Map customer journeys and translate behavior into actionable acquisition and retention tactics
- Define brand positioning and a clear value proposition for digital channels
- Design and optimize website UX and conversion funnels to increase revenue per visitor
- Develop SEO, content, and social strategies that drive organic growth
- Plan and execute paid media campaigns with measurable ROI
- Build email, SMS, and CRM automations to improve lifecycle engagement and LTV
- Set up analytics, tracking, and attribution to measure performance and inform decisions
- Manage e-commerce operations: platforms, catalog, pricing, checkout, payments, and fulfillment
- Implement fraud prevention, tax considerations, and customer service best practices
- Create data-informed growth plans, budgets, and governance for sustainable scaling
Prerequisites
No prior experience required; recommended basic internet and web tool familiarity.
- Level
- Beginner· Level
- Duration
- 8 weeks· Duration
- Language
- English· Language
- Modules
- 15· Modules
Skills you'll gain
- Digital marketing strategy
- Customer journey mapping
- Conversion rate optimization
- SEO and content strategy
- Paid media planning
- CRM & automation
- Web analytics & attribution
- E-commerce operations
- Merchandising & pricing
- Fulfillment & payments
What you'll study
15 modules — work at your own pace.
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Why people choose jypi for their learning
“Being able to go at my own pace changed everything. I fit learning in around my job and family — no pressure, just progress when I'm ready.”
“I took what I learned here and used it straight away on a new initiative at work. My manager noticed the difference within a few months.”
“My degree didn't cover half the stuff I needed for my role. jypi filled those gaps with courses I could actually finish.”
“It's not only about career. I learn because I'm curious. jypi lets me follow that without limits.”
