📊 Data Science & Analytics
Marketing Analytics
Marketing Analytics is a comprehensive, skills-first course that teaches how to collect, process, analyze, and act on marketing data to drive measurable business outcomes. Students will learn fundamentals of data instrumentation, data engineering, exploratory analysis, digital analytics, customer segmentation, campaign measurement, attribution methods, predictive modeling, experimentation, marketing mix modeling, personalization and optimization, dashboarding, governance, privacy, and how to operationalize analytics at scale. The course balances theory with practical workflows, tools, and templates used by data-driven marketing teams and prepares learners to design analytics frameworks, run experiments, build predictive models, and communicate insights to stakeholders.
