About this course
Marketing Analytics is a comprehensive, skills-first course that teaches how to collect, process, analyze, and act on marketing data to drive measurable business outcomes. Students will learn fundamentals of data instrumentation, data engineering, exploratory analysis, digital analytics, customer segmentation, campaign measurement, attribution methods, predictive modeling, experimentation, marketi...
What you'll learn
- Design and implement tracking to collect reliable marketing data
- Build and maintain data pipelines and clean marketing datasets
- Perform exploratory analysis and create actionable visualizations
- Measure digital performance across web, mobile, and social channels
- Segment customers and develop behavior-driven cohorts
- Design and evaluate experiments (A/B tests) for marketing decisions
- Apply attribution and marketing mix modeling to allocate budget
- Build predictive models for LTV, churn, and campaign response
- Create dashboards and reports to communicate insights to stakeholders
- Implement governance and privacy best practices for marketing data
Prerequisites
Basic statistics and spreadsheet skills; familiarity with marketing concepts; SQL or Python experience recommended but not required.
- Level
- Intermediate· Level
- Duration
- 10 weeks· Duration
- Language
- English· Language
- Modules
- 6· Modules
Skills you'll gain
- Data instrumentation
- SQL querying
- Data engineering basics
- Exploratory data analysis
- Data visualization
- A/B testing & experimentation
- Attribution & MMM
- Predictive modeling
- Customer segmentation
- Dashboarding & reporting
- Data governance & privacy
- Stakeholder communication
What you'll study
6 modules — work at your own pace.
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Why people choose jypi for their learning
“Being able to go at my own pace changed everything. I fit learning in around my job and family — no pressure, just progress when I'm ready.”
“I took what I learned here and used it straight away on a new initiative at work. My manager noticed the difference within a few months.”
“My degree didn't cover half the stuff I needed for my role. jypi filled those gaps with courses I could actually finish.”
“It's not only about career. I learn because I'm curious. jypi lets me follow that without limits.”
