Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

Checkout flows Guest checkout vs accounts Payment methods Buy now pay later Mobile wallets Subscriptions and billing Fraud prevention Chargeback management PCI DSS basics Taxation and nexus Invoicing and receipts Refunds and returns PSD2 and SCA Currency and FX Security best practices

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/Checkout, Payments, Fraud, and Tax

Checkout, Payments, Fraud, and Tax

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Optimize checkout and payments while managing risk, compliance, and complexity.

Content

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Subscriptions and billing

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