Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

Audience personas Jobs to be done Path to purchase Micro-moments Touchpoint inventory Journey stages Motivations and barriers Trust and risk signals Channel preferences Device behavior patterns Research methods Voice of customer Feedback loops Journey map creation Opportunity prioritization

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/Consumer Behavior and Journey Mapping

Consumer Behavior and Journey Mapping

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Understand customer psychology, needs, and pathways to design frictionless, persuasive journeys.

Content

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Device behavior patterns

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