Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

Information architecture Navigation patterns Landing page essentials Forms and lead capture Product detail pages Checkout UX patterns Mobile-first design Site speed optimization Accessibility basics Trust badges and seals Persuasive design A/B and multivariate tests Heatmaps and recordings Usability testing CRO roadmap planning

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/Websites, UX, and Conversion Rate Optimization

Websites, UX, and Conversion Rate Optimization

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Design high-performing sites and funnels using UX best practices and systematic experimentation.

Content

14 of 15

Usability testing

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