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Marketing Analytics
Chapters

11. Introduction to Marketing Analytics

22. Data Collection & Tracking

33. Data Management & Engineering

44. Exploratory Data Analysis & Visualization

55. Digital Analytics: Web, Social & Mobile

66. Customer Analytics & Segmentation

Customer Lifetime Value (CLV) FundamentalsRecency, Frequency, Monetary (RFM) SegmentationBehavioral and Psychographic SegmentationChurn Detection and Retention MetricsPropensity Modeling BasicsCustomer Journey Stages and MappingValue-Based Segmentation for TargetingLookalike and Audience ModelingSegmentation Maintenance and AutomationMeasuring Segment Lift and Performance
Courses/Marketing Analytics/6. Customer Analytics & Segmentation

6. Customer Analytics & Segmentation

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Understanding customer behavior through segmentation, lifetime value, churn analysis, and lifecycle modeling.

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Customer Lifetime Value (CLV) Fundamentals

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