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Marketing Analytics

Chapters

11. Introduction to Marketing Analytics

22. Data Collection & Tracking

Defining Events and Properties Tracking Plan Design and Governance Web Analytics Tagging (UTM, pixels, GTM)Mobile and App Event Tracking Server-Side and Data Layer Strategies CRM and Offline Integration Third-Party Data Sources and APIs Data Quality, Validation and Monitoring Consent Management and Tagging Data Logging and Event Sampling Considerations

33. Data Management & Engineering

44. Exploratory Data Analysis & Visualization

55. Digital Analytics: Web, Social & Mobile

66. Customer Analytics & Segmentation

Courses/Marketing Analytics/2. Data Collection & Tracking

2. Data Collection & Tracking

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Designing tracking plans, instrumentation for web, mobile and offline channels, and data quality practices.

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Defining Events and Properties

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