Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

Content audit Audience insights Editorial calendar Content formats Blogging strategy Video content strategy User-generated content Lead magnets Pillar and cluster model Distribution channels SEO-content alignment Repurposing workflows Copywriting basics Visual style guidelines Content performance

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/Content Marketing Strategy

Content Marketing Strategy

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Plan, produce, and distribute content that attracts, educates, and converts target audiences.

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