Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

Platform selection criteria Shopify essentials WooCommerce overview Adobe Commerce basics Headless commerce PIM and DAM basics Marketplace strategy Amazon seller fundamentals Listing optimization Fees and margin math Ratings and reviews Fulfillment models Marketplace advertising Channel conflict management Omnichannel synchronization

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/E-commerce Platforms and Marketplaces

E-commerce Platforms and Marketplaces

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Select, implement, and scale platforms and channels that fit your model and margin goals.

Content

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Marketplace strategy

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