Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

List building Consent and permissions Segmentation strategies Personalization tactics Template design Deliverability essentials Automation workflows Welcome series Cart abandonment flows Post-purchase journeys Win-back programs Lifecycle messaging Email and SMS KPIs ESP and CDP selection Regulatory compliance

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/Email, SMS, and CRM Automation

Email, SMS, and CRM Automation

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Build owned-channel programs that personalize experiences and maximize customer lifetime value.

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Automation workflows

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