Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

Warehousing models Pick, pack, ship Third-party logistics Shipping options Delivery speed strategy Packaging and unboxing Tracking and notifications Returns processing Reverse logistics Support channels Service level agreements Chatbots and self-service NPS and CSAT Post-purchase experience Sustainability in logistics

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/Fulfillment, Logistics, and Customer Service

Fulfillment, Logistics, and Customer Service

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Deliver reliably and delight customers post-purchase with efficient operations and support.

Content

6 of 15

Packaging and unboxing

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