Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

Assortment planning Product taxonomy Attributes and variants Site search and filters Bundles and kits Cross-sell and upsell Promotions planning Discount strategy Dynamic pricing Price testing Inventory visibility PDP enhancements Ratings and reviews strategy Seasonal merchandising Merchandising analytics

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/Merchandising, Catalog, and Pricing

Merchandising, Catalog, and Pricing

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Structure your catalog, surface the right products, and price intelligently to maximize profit.

Content

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Attributes and variants

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