Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Annual planning OKRs and KPIs Forecasting and scenarios Budget allocation Channel mix modeling Go-to-market plans Test-and-learn plans Growth loops Referral programs Loyalty and memberships Retention strategy Churn reduction Roadmap prioritization Org design and roles Risk, ethics, and privacy

Courses/Foundations of Digital Marketing and E-commerce/Strategy, Planning, and Growth Management

Strategy, Planning, and Growth Management

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Translate insights into roadmaps, budgets, and teams that scale ethical, sustainable growth.

Content

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Risk, ethics, and privacy

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