Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

Digital marketing fundamentals E-commerce business models DTC vs marketplaces B2C vs B2B online Marketing funnel stages Core channel overview Key performance metrics MarTech stack basics Customer data types Cookies and privacy shifts Industry trends and outlook Roles and team structures Budgeting fundamentals Goal setting and KPIs Benchmark case snapshots

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/The Digital Marketing and E-commerce Landscape

The Digital Marketing and E-commerce Landscape

18 views

Orient to the ecosystems, business models, channels, and metrics that define modern digital commerce.

Content

8 of 15

MarTech stack basics

Original version

0 views

Versions:

Version 21074

Watch & Learn

AI-discovered learning video

Sign in to watch the learning video for this topic.

Sign in Sign up free

Start learning for free

Sign up to save progress, unlock study materials, and track your learning.

Bookmark content and pick up later
AI-generated study materials
Flashcards, timelines, and more
Progress tracking and certificates

Free to join · No credit card required

Unlock this content

Sign up free to view this chapter, save your progress, and unlock study modes.

Full chapters & explanations
Flashcards & practice
Track progress

Sign in Create free account

Speed Challenge

Comments (0)

Please sign in to leave a comment.

No comments yet. Be the first to comment!

Ready to practice?

Sign up now to study with flashcards, practice questions, and more — and track your progress on this topic.

Study with flashcards, timelines, and more

Earn certificates for completed courses

Bookmark content for later reference

Track your progress across all topics