Foundations of Digital Marketing and E-commerce

Chapters

1The Digital Marketing and E-commerce Landscape

Digital marketing fundamentals E-commerce business models DTC vs marketplaces B2C vs B2B online Marketing funnel stages Core channel overview Key performance metrics MarTech stack basics Customer data types Cookies and privacy shifts Industry trends and outlook Roles and team structures Budgeting fundamentals Goal setting and KPIs Benchmark case snapshots

2Consumer Behavior and Journey Mapping

3Brand, Positioning, and Value Proposition

4Websites, UX, and Conversion Rate Optimization

5Search Engine Optimization (SEO)

6Content Marketing Strategy

7Social Media Marketing

8Paid Media and Performance Marketing

9Email, SMS, and CRM Automation

10Analytics, Measurement, and Attribution

11E-commerce Platforms and Marketplaces

12Merchandising, Catalog, and Pricing

13Checkout, Payments, Fraud, and Tax

14Fulfillment, Logistics, and Customer Service

15Strategy, Planning, and Growth Management

Courses/Foundations of Digital Marketing and E-commerce/The Digital Marketing and E-commerce Landscape

The Digital Marketing and E-commerce Landscape

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Orient to the ecosystems, business models, channels, and metrics that define modern digital commerce.

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Customer data types

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